PRIMA: Practices and Research in Marketing

All Volumes & Issues

Volume 13

• Issue 2 (2025)
• Issue 1 (2025)

Volume 12

• Issue 2 (2024)
• Issue 1 (2024)

Volume 11

• Issue 2 (2023)
• Issue 1 (2023)

Volume 10

• Issue 2 (2022)
• Issue 1 (2022)

Volume 9

• Issue 1 (2018)

Volume 8

• Issue 1 (2017)

Volume 7

• Issue 1 (2016)

Volume 6

• Issue 1 (2015)

Volume 5

• Issue 1 (2014)

Volume 4

• Issue 1 (2013)

Volume 3

• Issue 2 (2013)
• Issue 1 (2012)

Volume 2

• Issue 2 (2012)
• Issue 1 (2011)

Volume 1

• Issue 2 (2011)