PRIMA: Practices and Research in Marketing

Volume : 5 Issue : 1
Published : 2014
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Articles
Is P-Commerce The Future of Business and E-Commerce? An Empirical Study of Elite Customer Experience and Perception
Arvind Agrawal, Rashmi Soni | 1-20
Differences in Perception of Wholesalers About Retailers Ethical Behaviour
Bodh Raj Sharma | 21-36
Causal and Co-integration Analysis of Indian and Selected Asian Stock Markets
Samveg A. Patel | 37-52
Systemic Review of Patients Satisfaction for Effective Health Care Management
Sarita Kumari | 53-71
Competency Model at Adeco Industry (P) Ltd.
Sharon Pande, Gowri Joshi | 72-87
Enhancing Customer Experience: An Exploratory Study on the Role of Retailer as an Effective Touch-point for Enhancing Customer Experience for Cellular Service Providers
Sujata Joshi | 88-100
Global Outsourcing: Influencing HR Development in Corporate World
C.L.V. Sivakumar, A.V.V.S. Subbalakshmi | 7-9
Interim Financial Reporting: Concept and Regulatory Requirements
Aruna Saini, Nidhi Tulshian | 10-16
Be Productive or Perish
S P Rahmesh | 17-25
Joint Forest Management in India: A Case of Haryana
Jagruti D. Bhatt, Nisha M. Thaker, Laveena Sharma | 26-32
Deposit and Credit Management in Public Sector Banks of Belgaum District - A Study
A.S.Shiralashetti | 33-38
Measuring Training Effectiveness at HDL
I. Anand Pawar, S.Chandramouli | 39-46
Financial Appraisal of Two Software Companies in India (A Case Study of Tata Consultancy Services & Wipro Pvt. Ltd.)
Vivek Sharma, Rasmeet Kaur Malhi | 47-52
Impact of Employee Motivation on the Higher Productivity
M.Geetha Bai, I. Anand Pawar | 53-60
An Empirical Study of Tourism in India
Priyanka Jharkhariya | 61-68
Factors Affecting the Selection of a Product (Focus on Rural Consumers of Madhya Pradesh)
Anil Mishra | 69-73
An Empirical Study of the Influence of School Infrastructure on the Motivation of Teachers
Debarshi Roy, Palas R. Sengupta | 1-23
Employee Perception during Restructuring: With Reference to Public Enterprises in India
J. Kiranmai, Sridhar Raj | 24-36
High Performance Work Practices: A Study of Variations Based on Personal Characteristics
B. K. Punia, Naval Garg | 37-55
A Study on Various Aspects of Work-Life Balance Among Employees of Various Private Sector Banks in Andhra Pradesh
Prasanna Kumar, K. Venkateswara Raju | 56-79
The Fifth Discipline: The Art & Practice of the Learning Organization
Netra Neelam | 80-82
Perception of Passengers about Auto Services in Agartala
Rajat Deb | 1-11
Consumers Preference for Buying Home Appliances: An Empirical Study in Selected Outlets of Durg-Bhilai City
Pooja G. Luniya, Manoj Verghese | 12-16
Acceptance of Technology based Self Service Banking among Mature Customers
Rajiv Sindwani, Manisha Goel | 17-20
An Empirical Study to Assess the Relationship Between Environmental Consciousness and Green Purchasing Decisions Among Youngsters
Meenal Guglani, Tejinderpal Singh | 21-29
Unintended Buying and Post-purchase Buyers Remorse: A Study of Consumer Perceptions
Prabhjot Kaur | 30-36
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