PRIMA: Practices and Research in Marketing

1. Netra Neelam – Assistant Professor, Scmhrd, Pune, Maharashtra, India.

Received
18-Jul-2014
Accepted
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Published
18-Jul-2014
Abstract
The book has five parts. Part I concentrates on How our actions create our reality…and how we can change it. Part II focus on The Fifth Discipline: the cornerstone of the learning organization. Part III puts across The core disciplines: building the learning organization, whereas the IV Part focuses on Prototypes. The book concludes with a logical flow of Coda (a conclusion).
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