PRIMA: Practices and Research in Marketing

Volume : 1 Issue : 2
Published : 2011
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Articles
Consumer Engagement - The Experiential Way
Devyani Rohatgi | 3-7
Critical Success Factors For Experiential Marketing: Evidences From The Indian Hospitality Industry
Mr. Samrat Dasgupta, Mr. Saranjit Gupta | 8-19
Integrated Outdoor Advertising Solution
Mr. Kiran Sundaram, Mr. Sudeep Chatterjee | 20-26
Indian Consumers and Experiential Marketing - The Retail Way
Sukirti Pandey, Priyanka Darji | 27-32
Relevance Of Inter-sectoral Breakthrough Marketing Strategies In The Indian Paint Industry
Prof. V.B. Khanapuri, Nikhil Sen Nair, Richa Kulkarni, Rucha Sankhe | 33-40
The Role Of Technology In Consumer Engagement Management
Malhar H. Shah | 41-45
Achieving sense of freedom by brands
Ankita Derasaria, Gaurav Kumar | 46-50
Scope of Interactive 3D modelling technology for greater consumer engagement in India, through Experiential Marketing.
Nikitha Gorur, Sayantani Choudhuri | 51-56
Measurement of ROI in Experiential Consumer Engagement
Debayan Roy, Sandeep Duvvuru | 57-60
Book Review
Prof. Pratima Sheorey | 61
Hedging Effectiveness of Stock Index Futures Contracts in the Indian Derivative Markets
Anandadeep Mandal | 1-20
Study of the Contribution of Central Public Sector Enterprises and Public Sector Financial Companies to the Bombay Stock Exchange Market Capitalization
Prof. R.K. Mishra and Dr. Pawan Kumar Avadhanam | 21-38
Testing of Beta and Return in the Indian Capital Market
Dr T Manjunatha | 39-46
Growth Appraisals of Indian Sugar Industry and Its Drivers- A Dynamic Panel Data Analysis
Dr Nitin Arora and Dr Sunil Kumar | 47-60
International Listing and Stock Returns: Evidence from Emerging Economies
Dr. Anindita Chakraborty and Prof. Umesh Holani | 61-73
A Study of Forecasting of Exchange Rates using Non Robust and Robust Estimators
Dr J.V Janhavi and R Suresh | 75-84
A Study of Impact of Leverage on the Profitability of Indian Banking Industry
Dr S.M.Tariq Zafar, Dr Adeel Maqbool and Anju Fortyal | 85-99
Future Challenges of HRM in U.K. Organizations: Future focus of a decade from hence
S. P. Rath, Biswajit Das, Shivshankar K. Mishra | 1-9
Two Gurus shaping Indian Management: Lessons of LCM-SEED
Pratima Verma | 10-34
Impact of global Financial Crisis on the Indian economy
Gaurang Rami | 35-59
Personality and interest pattern of men in different occupations at Escorts Limited, faridabad
Monika Mahindra, K. BharathiKumari | 60-72
HRM practices and its impact on performance - Exploratory Literature Review in the context of Indian SMEs
Puja Bhatt, S.Chinnam Reddy | 73-
Effectiveness of learning and development programs at XYZ Metals and Tubes Ltd
Anushree Karani, Purvi Rathi | 88-102
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