PRIMA: Practices and Research in Marketing

Volume : 6 Issue : 1
Published : 2015
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Articles
Influence of ATMs on Spending Pattern: Situation at Technical Academic Institutions in India
B. K. R. Naik, S. Rameez Raja, Sujay S., Varun N. S. | 1-12
A Study of Causality between Bank Credit and GDP Growth in India
Dhiren Jotwani | 13-22
A Study of the Relation between Personality Type and Academic Success
Manisha Saxena, Dharmesh K. Mishra | 23-40
Women Entrepreneurs and Determinants of their Growth: An Empirical Study
Richa Chaudhary | 41-50
Emerging Trends in Employee Engagement: A Review of Literature
Manju Mahipalan, Sheena | 1-17
Assessing the Relationship between Participation in Decision Making, Job Satisfaction and Multiple Commitments
Shilpi Saha, S. Pavan Kumar | 18-37
Employee Commitment: A Giant Leap in Employee Engagement
Sri Deepti Kocherlakota | 38-57
Analysing the Current Trends in Learning and Development
Suruchi Pandey, Preeti Kerni | 58-81
Book Review: International Organizational Behavior - Transcending Borders and Cultures
Monica Kunte | 82-84
Book Review: Corporate Life in Ancient India
Sanjay Bhattacharya | 85-87
What Matters to South African Bank Customers? A Case Study of four Main South African Banks
Kingstone Mutsonziwa | 1-13
Sustainable Destination Development & Implications for The State of Jammu & Kashmir
Insha Amin, Anish Yousaf, Rakesh Sharma | 14-20
Perceived Benefits of Loyalty Programmes and Their Impact on Purchase Intentions of Customers
Alka Sharma, Palvi Bhardwaj | 21-32
Evolution of Consumption: An Insight into Consumer Derivatives and Marketing Implications
Ekta Duggal | 33-38
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