PRIMA: Practices and Research in Marketing

Volume : 3 Issue : 1
Published : 2012
Locked
Subscribed
Open Access
Articles
The Employee Perspective in Lean Environment
Protik Basu and Parveen Ahmed | 1-25
Parameters and Framework Development to study Consumer Behaviour Patterns of Passenger Cars
Balakrishnan Menon | 26-75
Exploring the Predictive Power of Demographic Factors on Conflict Management Styles of Individuals: A Study of Moserbaer Photovoltaic Ltd
Divya Goel | 76-97
Impact of Internship on Management Students - An Empirical Study
Kavita Saxena | 98-108
Investors Preferences for Mutual Fund Investments-Factor Analysis
K Lubza Nihar and Padma Narayan | 109-127
Examining the Performance of Banks Operating in India: A Study for the Period 2005-10
P.Hanuamntha Rao and Brahmadev Panda | 128-149
Banking Professionals and Attitudinal Dimension of Job Satisfaction: A Descriptive Study
S.M. Shariq Abbas | 150-173
Scope Creep, scrap & Churn are NOT SINS in Requirements Engineering
SP Rahmesh, B Madhavan | 174-190
Management Education and Corporate Expectations: Bridging the Gap
Rajeshwari Malik | 191-219
Career Anchors: A Study with Indian Professionals
Sharon Pande, Vidya Naik | 220-254
A Study of Initial Public Offer (IPO) on Investor-Friendly Measures
Nikhil Ranjan Agarwal, K.C. Gupta | 7-12
Corporate Governance & Business Ethics
Minu Harlalka | 13-23
Role of Family and Purchase Decision of Two Wheeler
M. Geetha Bai | 24-29
The Evolution and appearance of the Internal Marketing Concept
Bharat Goel, Anuj Goel, Amit Singhal | 30-36
Impact of FII investment on Sensex
Vivek Sharma, Sandhya Gupta | 37-39
An Evaluation of Reforms and comparative perspective on Banking Effeciency in India and China
Sanjeev Bansal | 40-54
Human Resource Accounting Practices in Indian Industries
Mamta Ratti | 55-60
Relevance of Business Ethics in Corporate Governance
Pratibha. B. Desai | 61-66
Perception of Consumers towards Organized Retailing in Hyderabad City
Mudavath Ravi Nath | 67-74
Investors Perceptions of Mutual Funds in Andhra Pradesh
I. Anand Pawar, T. Ravi Kumar | 75-80
Effective Branding Strategies of Multinational Corporations in International Markets: The Case of India
Ritu Arora, Roopali Sharma | 4-14
Impact of Advertisements on Consumer Decision Making Process
K. Rama Mohan Rao, U. V. Adinarayana Rao | 15-27
Impact of persuasive communication on product awareness and purchase intention: A Quasi-experimental study of probiotic products
Tejinderpal Singh, Mayur Hangloo, Harmeet Kaur | 28-42
A Study on Popular Retail Formats Adopted By Retailers in India
Hormaz Dali patel, Jaydip Chaudhari | 43-51
Articles Journal Info Editorial Board Guidelines Pricing Info Peer Review & Publication Policy Submit Manuscript