PRIMA: Practices and Research in Marketing

Volume : 7 Issue : 1
Published : 2016
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Articles
Financial Leverage and its Determinants: Evidence from Indian Cement Industry
Anupam De, Arindam Banerjee | 1-21
Enhancing the Job Satisfaction Level through Dimensions of Employee Engagement: An Empirical Study on Private Sector Bank Managers
Poornima Tejpal | 22-40
Framework of Training for Lean Service
Shamima Haque, Sandeep Ray Chaudhuri | 41-56
An Empirical Study to Understand the Consumer Buying Behaviour in Ethnicwear Market in India through the Application of Factor and Cluster Analysis
Sougata Banerjee, Sankar Sarkar | 57-82
Influence of Emotional Intelligence on Conflict Management Styles of Employees: A Study of the Indian Railways
Sanjay Bhattacharya, Aditi Jain, Anirudh Rangarajan, Vani Saksena | 01-15
Leader-Gender Stereotypes in Female Congenial Workplaces
Dhvani Patel | 16-24
Work-family & Family-work Conflict of Dual-earner Couples: A Study on Officers of Defence CPSE in Bangalore
Nita Choudhary, Niranjan Kumar Singh | 25-50
Investigating the Personality Variable (LOC) & Impression Management Relationship: Exploring the Role of Demographic Variables & Sectoral Difference of Managers
Poornima Madan, Shalini Srivastava | 51-71
Impact of Job Stress and Social Support on Job Satisfaction among Academic Staff
Kumari Kumkum, R. N. Singh, Yogershi Rajpoot | 72-82
Customer Perception Towards Organic Food Products in Selected Regions of Mumbai
Vinita Bhatia, Savita Panwar | 01-07
What Better Defines Demand Chain Management: A Q-Sort Technique Based Perspective
Arun Kumar Deshmukh, Ashutosh Mohan | 08-24
Online Shopping Behaviour of University Students
Nisha Singla, Shivani Inder, R. S. Arora | 25-34
E-Retailing and Consumer Purchase Decision
Mohd Fasi | 35-40
Perceived Benefits & Risks Towards E-Shopping: Analyzing the Youth Attitude
Geeta Sachdeva | 41-48
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