PRIMA: Practices and Research in Marketing

Volume : 10 Issue : 2
Published : 2022
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Articles
Design and Implementation of Low Cost Automatic Irrigation System using Microcontroller
Kowser Ahmed Shemul, Prianka Saha and Diponkor Bala | 1-5
Role of Social Media for Knowledge Sharing among Students and Staff in Institutions of Higher Learning: A Case Study of Bomet University College, Kenya
Winnie Chepngetich, Abraham Mutua and Shem Khamadi | 6-14
Determinants of Internal Audit Effectiveness in Business Leadership: The Case of Commercial Bank of Ethiopia
Dakito Alemu Kesto, Yirgalem Alemu Yisehak | 1-19
Factors Affecting the Capital Adequacy Ratio of Private Banks in Ethiopia
Kassahun Tafese Keneni | 20-26
An Empirical Study on Continuance Intention to Use Mobile Payment Applications in Goa, India
Jick Castanha, Gauri Shirodkar, Subhash K. B. Pillai, Indrawati | 27-40
Exploring Digital Wallet Usage in the Indian Market
Sujeeth Ungratwar, Vaishali Kamboj, Dipasha Sharma | 41-47
The Effect of FDI on Domestic Investment and Economic Growth: Vector Autoregression Estimation of Causal Effects
T. Lakshmanasamy | 48-60
Examining the Range, Extent of Adoption and Use of Digital Information by Public Libraries - A Case Study of Kenya National Library Service (KNLS) Community Branch, Nairobi County
Mwaniki M. Veronicah, Bituka Ronald and Khamadi S. I. D. Shem | 15-25
Dynamic E-Certificate Designing with Automatic Mailing System using Python and SQLite3
Abhay Verma and Bharat Sharma | 26-30
Fifth Generation Technology in India
Sudhanshu Gandhi | 1-7
Customer Reviews for Product Recommendation using Machine Learning
Abhishek J. M., Shishira S. Jois, Ashish K. Pastay, Chiranthan P. and Samara Mubeen | 8-14
Object Detection Assistance for Visually Impaired People - A Brief Review
Aayushi Balothiya, Amol Paliwal and Nisha Rathi | 15-20
Design and Implementation using of B2B Bot using Game and Queuing Theory
Tasmiya Mansoor, Varshini B. R., Y. Ashritha Bhat, Vivek Srinivasan and Samara Mubeen | 21-25
A Discussion of the Factors Influencing the Activities of Network Management in Large-Scale Organizations
Pritam Kumar | 26-32
The Effect of Authentic Leadership on Planned Organisational Change Implementation
Mulatu Mebrate Seifu, Matiwos Ensermu Jalata | 1-11
The Challenges of Leadership: Unique Aspects of Leading the American Community College
Michael T. Miller | 12-17
The Link between LMX, Engagement, Job Characteristics, and Workload on Innovative Performance: A Three-Way, Moderated Mediation Model
Neway Habtemariam Muktar, Mulugeta Gebremedhin Kassie | 18-38
A Study on E-Leadership and the Factors Influencing its Quality in Organisations, with Special Reference to the State of Kerala, India
Seema S., Lakshmi Vimal | 39-54
The Effect of Leaders Threat Communication on Employees Resistance to Organisational Change: Moderating Role of Self-Efficacy: An Empirical Evidence
Dereje Abi Damtew, Abeba Beyene Mengistu | 55-66
Emotional Marketing on Consumer Behaviour - Perception Study
Kshitiz Sharma, Pratyusha Kodhati, Suma Sukhavasi | 1-8
Motives Behind Consumers Purchasing Products Labelled Natural and Organic in a Supermarket: Can They Be Called Green Consumers
Dipu Varghese | 9-23
An Analysis of Purchase Behaviour towards Organic Products: Exploring the Mediation Impact of Attitude on Personality and Purchase Behaviour
Nidhi | 24-30
The Practice of Corporate Community Engagement in Enhancing Corporate Social Responsibility Activities in Ethiopia - The Case of Local Brewery Companies
Marta Girma | 1-12
A Research Study of the Factors that Influence Avoidance of Online Behavioural Advertising: Indian Students Perspective
Jatin Jhamb, Gurudas Nulkar | 13-20
The Sustainability Scale for Evaluating the Community Perception towards the Impact of Tourism Supply Chain Management Practices
Monglise L. Thonger, K. Sethupathy | 21-28
A Research Study of Businesses that are Thriving in the Virtual World of Metaverse
Jiya Khandelwal | 29-36
A Study to Understand the Factors Influencing Telemedicine Utilisation after COVID-19, using the Technology Acceptance Model in Gandhinagar
Shilpa Agrawal, Vansh Mehta, Nadiminti Rajesh Kumar | 1-9
Market Determinants Impacting Distributed Ledger Technology, and AI-Based Architectures in the Healthcare Industry
Anusha Thakur | 10-19
Extrapolation of Online News Spread on Social Media
Riktesh Srivastava | 20-24
Ensuring Compliance in the Digital Era: A Knowledge-Based Dynamic Capabilities Framework Wheel for Data-Driven Organisations
Stephen Treacy | 25-39
Effect of Financial Technology on the Financial Performance of Selected Banks in India
S. Ruth Smiely, S. Esther Grace | 40-45
Priorities of College Students for Academic Library Information Sources in the Digital Era
Sumaira Baba, Sofi Gh. Mohiuddin Jeelani, Shabir Ahmad Ganaie | 1-12
Effect of Organisational Learning Capability and Knowledge Management on Employee Performance
Stephanie Aidoo | 13-24
Digitization of Knowledge Management Methods: An Essential Approach
Subhajit Panda | 25-32
Emerging Variants of Library and Information Services
Sandhya Kumari | 33-39
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