PRIMA: Practices and Research in Marketing

Volume : 4 Issue : 1
Published : 2013
Locked
Subscribed
Open Access
Articles
Determinants of Organizational Politics in Professional Educational Institutes
Kalpana Agrawal | 1-23
A Study on Employee Engagement in Cochin International Airport Limited
Smitha Syed Ali | 24-47
Mapping Leadership Styles of Public and Private Sector Leaders Using Blake and Mouton Leadership Model
Shalini Garg, Shilpa Jain | 48-64
Linkages of Customer Oriented Selling with Emotional Intelligence and Organizational Commitment: Evidences from MNCs Operating in India
Shruti Jain, Kriti Swarup | 65-86
Management Development Program : An Epirical Approach
Abhishek Gupta | 7-12
Effectiveness of Employee Welfare Measures in Steel Industry-A Case Study of VSP
I. Anand Pawar | 13-18
Work life Balance for Individual and Organizational Development
V.Tamilarasu. | 19-23
Awareness Level towards Government Schemes - A Study of Women Entrepreneurs of North Karnataka Districts.
A.S.Shiralashetti | 24-33
The power of Discrenment and Influence
A K Rajpal | 34-42
Corporate Governance Practices : Issues and Challenges and The 21st Century
Joshua. O. Miluwi, Hina Rashid | 43-55
The Art of Knowledge Transfer
Aji Joseph | 56-63
Economy Finance and Financial Market
Jagot Fazilat | 64-70
A Study on New Hire Analysis At HCL
Kanchan Bhatia, Shweta Mittal | 71-75
Sri Lanka(s) Economic Liberalization and its Contribution to the Economic Changes: An Empirical Evidences after 1977
A.A.M.Nufile, S.Santhirasegaram, S.M.M.Ismail | 76-
Influence of School Management on Motivation of Teachers
Debarshi Roy, Palas R Sengupta | 1-29
Factors Explaining Job Satisfaction Among Hospital Employees
Rajkumar Giridhari Singh | 30-43
Quality of Work Life of Non-managerial Employees in Manufacturing Industries
Ambily A. S., Suresh. V. N | 44-59
The Effect of Demographic Factors on Occupational Stress: A Study of Insurance Sector
Sakshi Sharma, Rajvir Kaur | 60-82
A Study on Perception of Investors Towards Gold as an Investment Avenue in Madurai City
M. Santhi | 1-8
Cause Related Marketing: A Strategy to Communicate Corporate Social Responsibility
Sheetal Soni, Abhishek Soni | 9-15
A Study on Digital Marketing Preferences of Generation Y with Specific Reference to the Purchase of Laptops
Sujata Joshi | 16-27
Assessment of Customer Centric Practices
Dhananjay Bapat | 28-34
Facebook Marketing using Facebook Pages for Indian Marketers: An Overview
Pravin Kuhikar | 35-42
Articles Journal Info Editorial Board Guidelines Pricing Info Peer Review & Publication Policy Submit Manuscript