International Journal of Marketing and Business Communication

Volume : 14 Issue : 3
Published : 2025
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Articles
A Review on Performance Evaluation of Mutual Funds: A Bibliometric Analysis
Apporva Mamodiya, Shilpa Lodha | 1-11
An Empirical Investigation into the Relationship between India External Debt and Economic Growth
Harsh Gupta, Kirti Singh | 12-20
Enhancing Financial Literacy: Optimising Investment Behaviour and Patterns
Pragnesh B. Shah, Nidhi U. Argade, Manisha Vijay Pawar | 21-30
Demographic and Socio-Economic Determinants of Entrepreneurship Orientation among University Students in Haryana
Shubham Garg, Parveen Kumar, Sanjeev Kumar | 31-43
Unravelling Corporate Financial Distress Predictions: A Conceptual Overview and Content Analysis
Soumya Ranjan Sethi, Dushyant Ashok Mahadik | 44-58
Empirical Evidence of Pre-Purchase Dissonance: Revisiting Expectation-Disconfirmation Paradigm and Assimilation-Contrast Effects
Manish Kiling, Chavan Kr. Sarmah | 59-77
Study on Comparison of Investment Performance of Equity Linked Saving Scheme Plans (ELSS) and Diversified Equity Funds (DEF) of Indian Mutual Funds
Radha Vyas, Pratik K. Desai | 78-83
Impact of Inflation Rate on the Performance of the Stock Market: With Special Reference to India
Sachita Yadav | 84-90
Investigating the Influence of Social Media Marketing on the Purchase Intentions of Working Women
Priya Sharma, Manmohan Chaudhry | 91-105
Personnel Challenges and Revival Strategies for MSMEs in Haryana
Sanjay Kumar Hooda, Santpal | 106-118
Stock Market Volatility of G-20 Countries before and during the COVID Crisis
Debsikha Roy, Amalendu Bhunia | 119-129
Agile Workforce for Sustainable Growth in Education Through Innovation and EdTech Entrepreneurship
S. Karthika, S. Balamurugan | 1-5
Innovative Solutions for Social and Economic Challenges and the Impact of Social Enterprises
E. Kamalakannan, T. Sarathy | 6-11
Creating Sustainable Entrepreneurial Ecosystems for Higher Education Students Development
B. Bharathi, B. Menaka | 12-22
A Study of the Impacts of GST on Selected Service Sector Micro, Small and Medium Enterprises in Gujarat
Ramesh Prajapati | 23-29
Role of Educational Background in Shaping Intrapreneurial Characteristics: A Study of Selected Industries in Saurashtra Region
Divyang Tiwari | 30-41
What is Done: What Has To Be: Mapping the Research Landscape on Street Food Vendors a Bibliometric Perspective
Gurupandi Muthhukkannu, Geetha Rangaswamy, Sundar Sabapathi, Ajay Adithya Manoharan | 42-55
Human Resource Management in Indian Armed Forces: Analysing the Influence of External Environment and Organisational Climate on Soldiers Self-Esteem
Ganesh Kapahi, Abhishek Kumar | 1-8
Embracing Gamified HRM: Enhancing Employee Engagement in the IT Industry
Meet Bhatt, Apeksha Trivedi | 9-17
Employee Perceptions of AI in HR: A Study of Rural and Semi-Urban Contexts
Falguni Munda, S. K. Sajit, Biki Digar | 18-28
Construction of Human Resources Performance Evaluation System
Zhixia Cui, Xinyu Zhang, Zhijian Liu, Hao Cui | 29-39
Resilience in the Age of Disruption: How Digitalisation Enhances Supply Chain Robustness
Mohammad Hussein Majed Hamdan, Abbass Ali Issa, Andrei Popescu | 1-13
Seventeen Years of Innovation: Blockchain Role in Shaping Modern Supply Chain Management
Syed Rashedul Haque | 14-32
The Effect of Value Chain Management on the Marketing Performance of Fast-Food Companies in the South West Region, Cameroon
Nicodemus Tiendem | 33-45
Role of Social Media Marketing in Driving Online Sales Growth
Anuj Biswas, Shinki Pandey | 1-11
How Gig Workers Marketing Communications Shape Customer Perceptions and Repeat Purchase Intentions: A Study of Zomato Delivery Partners in Central Kolkata
Chinmoy Ghosh, Nandini Chakraborty | 12-21
Brand Perception, Vanity and Ethnocentrism as Drivers of Homegrown Luxury Purchases
Daly Paulose Meppurath, Roshna Varghese | 22-34
Personalisation as Strategy: Amazon Role in Redefining Digital Marketing Paradigms
Lingam Sampath | 35-42
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