International Journal of Marketing and Business Communication

1. B. Bharathi – Department Of Commerce, Alagappa University, Karaikudi, India.

2. B. Menaka – Department Of Commerce, Alagappa University, Karaikudi, India.

Received
11-Aug-2025
Accepted
-
Published
11-Aug-2025
Abstract
Background: Sustainable entrepreneurship significantly contributes to economic development by leveraging circumstances and social challenges to support sustainable development. Sustainable entrepreneurs actively engage with these challenges using innovative entrepreneurial approaches. Knowing its importance, Educational Institutions highlight sustainable entrepreneurship education as a key driver for preparing future entrepreneurial ambition and encouraging other related skills. Objectives: This paper investigates the association between sustainability practices and entrepreneurial goal among higher education students and identifies key components prompting students’ involvement in sustainable entrepreneurship activities. Methodology: to attain the aim of this study, a survey was carried out at Alagappa University School of Management students, the data have been collected from 120 students. After the collection of data, it was evaluated with the uses of Chi-square test and factor analysis. Findings: The findings provide insights into how higher education institutions can cultivate sustainable entrepreneurial ecosystems, educating students with the talent and mindset necessary to engage in sustainability-focused entrepreneurship. This paper contributes to understanding the determinants of sustainable entrepreneurship and offers practical implications for designing educational strategies that align with sustainable development goals.
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