International Journal of Applied Marketing and Management

Volume : 4 Issue : 2
Published : 2019
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Articles
Consumption Characteristics of the Millennial Generation and Strategies Implemented to Satisfy Them: Airbnb Case
José G. Vargas-Hernández and Lic. Laura Valeria Rueda Gómez | 1-6
Use of Digital Payment Systems Before and After Demonetization: A Pre and Post Implementation Analysis of Consumers in Delhi or NCR Region
Aniruddha Ghosh and Ashish Srivastava | 7-18
Adoption of Corporate Social Responsibility By Private Sector Banks - An Analysis of HDFC Bank
Laxminarayana Maroli and V. Manickavasagam | 19-22
Exhaustive Study on Hedging Platform and Hedging Methods in Foreign Trade and Its Impact on Exporters and Importers
Hiteksha Upadhyay | 23-27
Impact of Job Satisfaction on Organizational Performance Among the Employees Working in Non Government Organization (NGO) in Jaipur
Avni Sharma, Pinky Arora and Shilpi Bagga | 36-45
The Study of the Challenges of Capital Formation in Indian Economy
Somprabh Dubey and Vishal Bishnoi | 46-55
Gearing Up of Corporate Social Responsibility With Artificial Intelligence: An Indian Forecast
Anupam Ghosh, Buddhananda Banerjee, Arjun Malhotra, Rashi Malpani and Sadiya Fatima | 56-59
Editorial Note: Plagiarism and Academic Honesty
Rupak Chakravarty | N.A.
In-Text Citations and Referencing Styles Adopted in Academic Writings: A Review of the Literature
Tunde Shamsudeen Ajibola, Abdulwahab Olanrewaju Issa, Evelyn O. Akinboro | 1-10
Measuring the Coverage of Library and Information Science (LIS) Academia in Google Scholar and Microsoft Academic: A Scientometric Comparison
Sanjay Kumar Maurya, Akhandanand Shukla, R. K. Ngurtinkhuma | 11-18
Role of Greek Public Libraries: A Quantitative Study of Users Perception
Evgenia (Eva) Vassilakaki, Valentini Moniarou-Papaconstantinou | 19-29
Perceived Entrepreneurial Self-Efficacy of Library Professionals: An Analytical Study of Working Professionals in Odisha
Mahendra K. Sahu | 30-36
Knowledge and Accessibility of Library Resources and Support Services by Distance Learners: A Study of University of Cape Coast Library
Mensah, V., Afful-Arthur, P. | 37-45
Obsolescence Study of Literature in LIS PhD Theses: A Bibliometric Method
Vijay G. Wardikar, Vaishali P. Gudadhe | 46-56
Usage of Library Collection and Services by the PG Students and Scholars in the JLN Library of Kurukshetra University, Haryana: A Study
Sunil Kumar, Swadesh Sharma | 57-65
Information Technology Amenities Propounded by DAV College Libraries in Haryana
Monika Saini, Ashok Kumar | 66-73
Declining Utilization of Workforce in India
Neelam Singh, Surabhi Saxena, Anuradha | 1-6
A Study on Effect of Customers Awareness, Preference and Perception Towards Purchase Decision of Eco-Friendly Product
Shikha Bhargava, Mamta Manshani | 7-11
Special Economic Zones and Their Contribution in Indian Economy
Bharat Bhushan Sharma, Virendra Raghuvanshi, Padmini Verma | 12-17
Mobile Based Library Services
Nitasha Gandotra | 18-21
Financing the Bread Giver
Rajeev Singh, Karishma Rana, Divya Gupta | 22-26
Ultimate POS
Manisha Garg, Divya Rastogi | 27-28
Does Language Targeting Help in Ethnic Advertising
Manisha Garg | 29
Delighted Values-4Rs
Akash Gupta | 30
Upliftment of Marketing Environment
Laxmi Arora, Akansha Goel | 31
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