International Journal of Applied Marketing and Management

Editorial Team

PATRON
Shri Puneet Agarwal
IIT BHU, IIM Ahmedabad, Meerut Institute of Engineering & Technology, Meerut
Email: puneet@miet.ac.in
Shri Gaurav Agarwal
IIT Kanpur, IIM Bangalore (Gold Medalist)
MANAGING EDITOR
Dr. Brijesh Singh
Director, Meerut Institute of Engineering & Technology, Meerut
Dr. Madhu Bala Sharma
HOD, MBA Dept., Meerut Institute of Engineering & Technology, Meerut
EDITOR-IN-CHIEF
Dr. Reenu
Ph.D, IIT Roorkee; Associate Professor, MIET Business School
Email: reenu.singh@miet.ac.in
EDITORIAL ADVISORY BOARD
Dr. Vaishali Goel
Professor, Meerut Institute of Engineering & Technology, Meerut
Dr. Sanjiv Mittal
Professor, Guru Gobind Singh Indraprastha University, Delhi
Dr. Poonam Kumar
Assistant Professor, IIM Sambalpur, Odisha
Prof. Jignasu Yagnik
Entrepreneurship Development Institute of India, Gandhi Nagar, Gujarat
Email: yagnik@ediindia.org
Prof. Mohammed Naved Khan
Department of Business Administration, Aligarh Muslim University, Aligarh
Email: mohdnavedkhan@gmail.com
Dr. Manish Gupta
Senior Economist, National Institute of Public Finance and Policy, New Delhi
Email: manish.gupta@nipfp.org.in
Prof. Kiran Singh
epartment of Economics, University of Allahabad, Allahabad
Email: kiran_alld@yahoo.com
INTERNATIONAL ADVISORY BOARD
Dr. Russel Borris
Director - International Education, Okanagan College, Canada
Dr. Kishore Kulkarni
Professor, College of Business, Metropolitan state University of Denver, Denver
Dr. Desti Kannaiah
Professor, James Cook University, Singapore
Dr. Kabaly P Subramaniam
Professor -Business Administration, Arab Open University, Sultanate of Oman
Dr. B Nimalathasan
Professor -Business Administration, University of Jaffna, Sri Lanka
Prof Dr. Ravinder Rena
NWU School of Business; North West University- Mafikeng Campus
Dr. Manu K. Vora
ASQ Fellow Chairman and President, Business Excellence, Inc., USA; Adjunct Prof., Stuart School of Business, IIT, Chicago