International Journal of Applied Marketing and Management

2019 | Volume 4 | Issue Issue 2

Consumption Characteristics of the Millennial Generation and Strategies Implemented to Satisfy Them: Airbnb Case

1. José G. Vargas-hernández And Lic. Laura Valeria Rueda Gómez – Research Prof., Admin. Dept., Univ. Center For Econ. And Managerial Scie., Univ. Of Guadalajara

Received
03-Dec-2019 		Accepted
- 		Published
03-Dec-2019
Abstract
The main objective of this work is to identify how the most successful disruptive business model known as Airbnb has managed to satisfy the main consumption characteristics of the Millennials generation. To accomplish this objective, a literary review of this generation is needed, as well as the identification of its main consumption characteristics. At the same time, we will see a literary review of the Airbnb business model, which is based on a collaborative economy and will look at what Airbnb mechanisms and strategies are to satisfy the consumption characteristics of this new generation.
Keywords Business model, Collaborative, Disruptive, Economy, Millennials, Strategy.
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