Drishtikon: A Management Journal

Volume : 5 Issue : 2
Published : 2014
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Articles
Can We Afford to Ignore Religion in Management Education?
Karanam Nagaraja Rao, Kumar Mukul, Ruchi Mishra | 1-17
The Impact of Headline and Celebrity on Consumer Mind and Retention
Gajendra Singh, Charu Singhal | 18-55
An Empirical Analysis of Customer Satisfaction of Indian Public Sector Banks
Dinesh .D. Harsolekar, Svetlana Tatuskar | 56-70
Promotional Tools: Do Physicians Really Bite The Hook?
Vinita Srivastava, Meenakshi Handa, Anupama Vohra | 71-84
A Study of Workplace Stress and the Stifling Productivity of Teaching Faculty of B-schools of National Capital Region of Delhi
Renu Vij | 85-97
From Loan to Deposit: Deposit Creation by Banks and the Significance of Cash Reserves
Arnab Kumar Chowdhury | 98-117
Arch Therapeutics: A Case of Strategic Marketing
M. Saeed | 7-10
Manufacturing Practices of Tea in the Factories of Assam
Rashida Tahira Noorain | 11-14
E-Government and the Rise of the Information Age: Economy, Society and Culture
Joshua O. Miluwi | 15-26
CSR Provisions in Companies Act 2013: Impact on Entrepreneurship
Surabhi Singhal | 27-30
Green Banking: Processes and Strategies
Reena Malik, Sarika Yadav | 31-34
Customer Satisfaction Regarding Cellular Companies among Young Subscribers of Bhopal City
Neelam Rawat | 35-39
A Study of Financial Risk Management Practices in Crude Oil Markets
Shiva Johri | 40-52
CSR and Employee: Relationship & Satisfaction
Lipika K. Guliani | 53-63
A Study on Financial Liquidity Position of Andhra Pradesh Central Power Distribution (APCPDCL)
C.H. Chandrudu | 64-67
Study on Perception of Employees towards Training in Pharmaceutical Industry in Gujarat- An Empirical Study
Pooja Patel, Abhinav Patel | 68-73
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