1. – Professor, Thomas Vera, Research Associate, Minot State University, Nd, Usa.
| Received
30-Oct-2014 |
Accepted
- |
Published
30-Oct-2014 |
Abstract
The case has been prepared for academic discussion in introductory courses in business schools, on the basis of publicly available material, without intending to evaluate the effectiveness of any marketing or managerial practice.
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