PRIMA: Practices and Research in Marketing

1. Rajib Dutta – Amity University, Kolkata, West Bengal, India.

Received
26-Dec-2022
Accepted
-
Published
26-Dec-2022
Abstract
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This case is a stark reminder of the vagaries that mother nature, our environment, and the climate can present. The study is drawn up in the form of a dialogue between ‘Mohawk’ (the Mentee) – a prominent B-School pass-out and designated executive at the Kolkata-based metropolitan consultancy, ‘Cal-Cons’, majoring in the Sustainability and Development Goals (SDGs) market, and ‘Professor Kahapi’ (Mohawk’s Mentor in his B-School). No sooner had Mohawk settled down at his new office, super cyclone ‘Badnaam’ announced its arrival, and coupled with COVID-19, made life very challenging indeed. To make matters more complicated, young Mohawk was entrusted to develop a business-critical concept note on a new risk mitigation tool for addressing the SDGs.Confused, worried, bothered, yet excited, Mohawk found himself frantically searching for the elixir which could help him taste success in his first major project at work. The one name that immediately came to his mind was his professor and mentor at the Ivy League B-School, Dr Kahapi.
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