PRIMA: Practices and Research in Marketing

1. Ms. Sarika R. Lohana

2. Mr. S. K. Dikit

Received
04-Jun-2026
Accepted
-
Published
04-Jun-2026
Abstract
This paper identifies the problems and prospects for Indian Entrepreneurship in the existing scenario. It includes impact of productive, unproductive, and critical entrepreneurship on social value creation. The paper constructs list of problems that captures the contextual feature of entrepreneurship across countries. It is seen that Vista for India entrepreneurs for developing themselves in right environment. It is pertinent to point out that the entrepreneur may not be conscious of the existing forces of law of demand and supply that directly or indirectly affects consumers behavior. Implications for government policy suggest that institutions such as Education and Financial need to be strengthened before entrepreneurial resource can be fully deployed. The study of entrepreneurship and education of potential entrepreneurs are essential parts of any attempt to strengthen this link so essential to a countrys economic well-being. Keywords: entrepreneurship; pertinent, Vista, contextual
Locked
Subscribed
Open Access