PRIMA: Practices and Research in Marketing

1. Dr.p.thirumalvalavan

2. M.padmavathi

Received
04-Jun-2026
Accepted
-
Published
04-Jun-2026
Abstract
Managing foreign-exchange risks now constitutes one of the most difficult and persistent problems for financial managers. This paper attempts to ascertain the foreign exchange risk management practices of Tirupur and is confined to 80 associated members of Tirupur Exporters Association. The study finds wide usage of derivative products for risk management and most of the companies are exposed to transaction exposure. Further in terms of instruments used to manage risk, the preference is mostly in favour of forward contract, followed by futures, options and swap. Keywords - Foreign exchange, Foreign exchange risk, Foreign exchange exposures, Hedging, risk management instruments, Tirupur
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