PRIMA: Practices and Research in Marketing

1. Binu James Mathew – College Of Banking And Financial Studies (cbfs), Muscat, Oman.

2. Vidya Suresh – College Of Banking And Financial Studies (cbfs), Muscat, Oman.

3. Premanand M. E. – College Of Banking And Financial Studies (cbfs), Muscat, Oman.

4. Laila Shahiin Al Balushi – College Of Banking And Financial Studies (cbfs), Muscat, Oman.

Received
25-Apr-2024
Accepted
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Published
25-Apr-2024
Abstract
Academic support is a key topic of discussion in the area of higher education and students’ academic performance. It refers to a variety of instructional modules, learning-based resources, and educational services to enable their academic success. Strategies, courses, and practical learning sessions are being implemented in colleges these days to enhance the academic support provided to students. The same is witnessed in the case of higher education institutions in the Sultanate of Oman. This study seeks to identify the drivers of academic support in higher education institutions in Oman and thereafter suggest a model to enhance the effectiveness of academic support interventions for students of higher education institutions in Oman. The study adopted a structured questionnaire with a mix of close-ended and openended questions involving 750 students selected randomly from 15 higher education institutions in Oman. The statistical approach included descriptive analysis, along with major findings from the qualitative surveys. The study found face to face education with a continuous academic support system as a top priority for students of HEIs.
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