PRIMA: Practices and Research in Marketing

1. Dr. Supriti Dubey

2. Prof. Ruchi Saxena

3. Prof. Ankur Soni

Received
04-Jun-2026
Accepted
-
Published
04-Jun-2026
Abstract
In the Era of global competition, when changes in the job demand; job context and job content have been taken place in fast speed due to market conditions, technologies changes, fast obsolescence of products, work methods and services, the organizations have to re-think about HR trends and policies. Over the years, highly skilled and knowledge based jobs are increasing while low skilled jobs are decreasing. This calls for future skill mapping through proper HRM initiatives. Present work is an attempt to observe these emerging trends in global framework. It also intends to point at same suggestive measures with futuristic approach. Key words: HR Trends, HRM, Core competencies
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