PRIMA: Practices and Research in Marketing

2011 | Volume 2 | Issue Issue 1

Book Review of Building Social Business

1. Amit Kumar

Received
04-Jun-2026 		Accepted
- 		Published
04-Jun-2026
Abstract
BOOK REVIEW - Building Social Business: The New Kind of Capitalism that Serves humanity Most Pressing Needs. Author- Muhammad Yunus Publisher- Public Affairs, New York, 2010
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