2023 |
Volume 11 |
Issue 2
A Study on the Awareness and Perception of Investing in Cryptocurrency
1.
Swati Oza
– Svvv, Indore, Madhya Pradesh, India.
2.
Seema Malik
– Svvv, Indore, Madhya Pradesh, India.
3.
Varudhini Chirumamilla
– Svvv, Indore, Madhya Pradesh, India.
4.
Shashi Goel
– Svvv, Indore, Madhya Pradesh, India.
5.
Harita Bhargava
– Svvv, Indore, Madhya Pradesh, India.
6.
Monika
– Svvv, Indore, Madhya Pradesh, India.
Received
30-Jun-2023
|
Accepted
-
|
Published
30-Jun-2023
|
Abstract
Technology has changed the face of the world in every sector. Money or currency is no exception to that. These days, cryptocurrency is one more form of technological advancement leading the commercial market. However, it comes up with various types of risks like- Cost, transparency, legal adoption, security, scams, protection etc. which are creating hurdles in the acceptance of the cryptocurrency. The success of cryptocurrency will largely depend on the extent to which society is willing to adopt it. Thus, this study focused on the awareness and attitude of individuals investing in cryptocurrency. The study mainly assessed the awareness level of cryptocurrency based on demographic factors and further checked the perception of people towards cryptocurrency in India. For this, the questionnaire was filled up using likert’s 5-scale model. Results show that there is a significant difference in the awareness level and perception of respondents towards cryptocurrency in terms of gender and income level.
Keywords Cryptocurrency, Awareness Level, Virtual Money, Bitcoin, Digital Currency
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