1. – Meerut Institute Of Engg. & Technology, Meerut, Uttar Pradesh, India.
| Received
10-May-2024 |
Accepted
- |
Published
10-May-2024 |
Abstract
Mergers and acquisitions (M&A) represent significant events in the corporate world, often pursued to achieve strategic objectives such as expansion, synergy creation, and increased market power. This paper provides a comprehensive review of the impact of M&A activities on the corporate sector, encompassing various dimensions including financial performance, shareholder value, organisational culture, employee satisfaction, and market dynamics. Google, the search engine giant, has not only revolutionised the way we access information but has also redefined the landscape of online marketing. Thus, offering insights into the multifaceted impact of merger and acquisition on the marketing strategies and the financial performance of the company.
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