International Journal of Applied Marketing and Management

1. Debdas Mondal – Mansarovar Global University, Bhopal, Madhya Pradesh, India.

2. Anil Singh – Mansarovar Global University, Bhopal, Madhya Pradesh, India.

3. Debal C. Kar – Mansarovar Global University, Bhopal, Madhya Pradesh, India.

Received
16-Feb-2022
Accepted
-
Published
16-Feb-2022
Abstract
The National Institutional Ranking Framework (NIRF) is a system adopted by the Ministry of Education (formerly referred to as the Ministry of Human Resource Development (MHRD) to rank all educational institutions. This study is meant to analyse the contributions made by the top 25 universities from 2018-2020 as ranked by NIRF, within the aspects of various sub-parameters’ score under ‘Research and Professional Practices’ key parameter, to find out the strength and weaknesses of the participating Indian educational institutions. The institutions will benefit from this study, as they can focus on the performance of the key parameters to gain a better position in the NIRF ranking; the students will also benefit as this will help them make a right decision to join an institution. The present study is analytical in nature and the data was collected from the official website of the NIRF.
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