1.
Geeta Sachdeva
– Assist. Prof., Dept. Of Humanities And Social Sciences, National Inst. Of Tech. (nit), Haryana.
2.
Mahabir Narwal And Ravi Kant
– Assist. Prof., Dept. Of Humanities And Social Sciences, National Inst. Of Tech. (nit), Haryana.
Abstract
Present investigation analyses the factors affecting usage of e-commerce. Data was collected by the use of Multistage sampling technique. Results revealed that Ease of use, Awareness, facilitate transaction, Redressal of complaints, Building and maintaining relationship, Reliability, and Purchase decision are the major determinants affecting consumers’ purchasing behavior towards e-commerce. To check the predictive value of six factors multiple regression was applied. Out of six predictors Ease of use, Awareness, Redressal of complaints and Reliability were found most significant predictors for Purchase decision. Hence, with these findings it was concluded that the marketers would definitely be able to create some more markets for e-commerce in future.
Keywords E-commerce, E-commerce usage, Haryana, Online payment, Online shopping.
