International Journal of Applied Marketing and Management

Volume : 8 Issue : 1
Published : 2023
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Articles
A Study on Analysis of Customer Satisfaction towards Digital Marketing in Present Context
Jayadatta S., Gangadhar Sheeri and Cherian Xavier | 1-5
NGOs and Their Significant Works, Important Insights and Role in Rural Development
Jayadatta S. | 6-12
A Study of Organizational Citizenship Behaviour on Employee Motivation: A Literature Review
Shalini Tyagi, Chhavi Krishna and Preeti Sharma | 13-16
The Effectiveness of the Road Transport System in Nigeria Tertiary Institution - The Case of the University of Ilorin
Y. T. Mulikat, G. K. Lola, Y. H. Agboola, K. F. Ruth and S. B. Akanbi | 17-26
A Model of Factors Affecting Consumers Intention to Use E-Payment Services: Evidences from Addis Ababa
Hailemariam Kebede and Yaboneh Bonge | 27-35
Editorial Note: The Stand of the International Journal of Information Studies and Libraries (IJISL) on Upholding Publication Ethics and Combating Research Misconduct
Subhajit Panda | N.A.
Trending Library Job Market in India: A Case Study of LIS Education and Employability
N. K. Pachauri | 1-9
Awareness about Library Resources and Services in Selected Public and Private University Libraries of Haryana: A Comparative Study
Sunil Kumar | 10-17
Use of E-ShodhSindhu Consortium for Engineering Education in North Andhra Pradesh: A Study
Harihararao Mojjada, Asi Lakshmi Priyanka | 18-28
The State of Secondary School Libraries and Librarians in the Mysuru District
Kavitha N., M. Chandrashekara | 29-37
Charting a Sustainable Path: Empowering Green Libraries for a Greener Future in India
Shahzeb Hasan, Subhajit Panda | 38-49
Users Perception on Library Products and Services in Special Libraries and Information Centers: A Comparative Study
Shweta Pandey | 50-60
Analysis of User Satisfaction at the Higher Academic Institutions (Jammu and Kashmir) using SPSS
Sumaira Jabeen Baba, Sofi Gh. Mohiuddin Jeelani, Shabir Ahmad Ganaie | 61-70
Evaluation of Website Structure of Select Public Libraries in India
Neha Sharma | 71-82
The Effect of Shopbots on Consumer Purchase Behaviour in Digital Market, Bengaluru, India
Prakash A., Antony K. Bijoy | 1-16
AI in Marketing: Literature Review on Focus Areas and Issues
Purnima Bhatnagar, Amoli Tadiparthi | 17-28
Effects of Advertisement on Consumer Buying Behaviour with References to FMCGs in Gandhinagar, Gujarat
Manasvi Bari, Arunima Singh, N. Rajesh Kumar | 29-35
Consumers Attitude, Digital Literacy and Social Influence towards ICT Usage: An Empirical Study in Delhi-NCR Region
Kanwal Jeet Singh, Rajshree Yadav | 36-46
A Study on Fundamental Analysis of Selected Equity from FMCG Sector
Revati Galagali, Smita Nadiger (Jadhav) | 47-53
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