International Journal of Applied Marketing and Management

Volume : 3 Issue : 1
Published : 2018
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Articles
A Study of Social Engineering Based Attacks in Kathmandu University to Propose a Conceptual Framework
Gajendra Sharma, Roshan Manjushr ee Adhikari | 1-9
Explore the Dynamics of Customer Relationship Management on Organizational Performance
Nagwan AlQershi, Zakaria Bin Abas, Sany Sanuri Mohd. Mokhtar | 10-16
A Study of Customers Spending Patterns and Satisfaction Levels for Traditional and Online Retail Stores in Ranchi
Md. Saifullah Khalid, Dilip Kumar Sahu | 17-26
An Empirical Study on Perception of E-HRM Tools for the End Users
Monalisha Patel, Sunil Kumar Dhal | 27-33
Technological Constraints of Internet in Indian Tourism Marketing
Priya Parihar | 34-39
Demonetization - Its Role and Impact on Our Society
Chandra Dev Bhatt | 40-45
Resource Mobilisation and Portfolio Management Strategies of Investment Companies: A Review Paper
Sweta Gaur, Veeralakshmi | 46-50
ATM Services of Public and Private Sector Banks: A Study on Customer Satisfaction
Vishal Kumar Tayal | 51-55
Emerging HR Challenges (Literature Review on Employee Retention)
Chhavi Krishna, Veeralakshmi, Rajesh Upadhyay | 56-58
Case Study on Strategic Debt Restructuring: A Step to Revitalise the Distressed Assets in the Economy
Veeralakshmi, A K Chaturvedi | 59-62
Need and Role of Media and Information Literacy in IITs Perspectives
Nirmal Chandra Uniyal, Baljinder Kaur | 1-12
Awareness and Acceptance of E-Journals Among Researchers of LIS: An Empirical Analysis
Khushpreet Singh Brar, Navkiran Kaur, Amandeep Kaur | 13-17
Awareness of Krishikosh and Its Uses Among Foreign Scholars of CCSHAU, Hisar and LUVAS, Hisar: A Case Study
Bhanu Partap | 18-24
A Study of Professional Ethics of Librarians of Affiliated Colleges of Sant Gadge Baba Amravati University, Amravati
Pradnya Kshirsagar | 25-35
Preference for Journals and Productive Authors in Library and Information Science Departments of Select Universities of North India
Jyoti Sharma, Rupak Chakravarty | 36-40
Bridging Digital Divide Among Weavers of Banaras, India: A Framework
Mohd Shoaib Ansari, Aditya Tripathi | 37-44
Exploring the Directory of Open-Access Books with a Special Focus on Science and Technology Collection
Zahid Ashraf Wani, Sumeera Amin Dar, Raashida Amin | 45-50
Editorial Note
Evgenia Vasilakaki | N.A.
Association and Correlation between the Independent Variables and Buying of Consumer Goods: A Study with Reference to Rural Market of Shivamogga District, Karnataka
Prakash H. S. | 1-7
Impact of Demographics on Customer Satisfaction in Online Banking
D. Vijayalakshmi, M.V. Rajasekhar | 8-19
An Experimental Investigation of Effects of Media Type and Plot Connection on Brand Placement Effectiveness
Murtaza Hassan Itoo, Komal Nagar | 20-32
Cause-and-Effect Relationship Between Service Quality Perception and Patients Satisfaction with Special Reference to Private Diabetic Clinics
Kamakshaiah Musunuru, Venugopal Reddi | 33-42
A Methodology to Measure Brand and Consumers Personality Congruence: A Study on Wristwatch Brands
Saugat Ghosh | 43-55
The Flying Wing UAV Using Classical Control Theory
Debashis Padhi, Vikash Shaw, Abhijit Dehury, Sudipta Sur and Debasish Biswal | 1-4
Bleed System for Safe Release of Weapons from Combat Aircraft
Jaydev Samal, Kali Prasad Samantra, Satyajit Pat, Amit Nayak and S K Samal | 5-8
Ethanol Blends and Its Impact on a Four Stroke Four Cylinder IC Engines
Rudra Nandan Pramanik, Smruti Ranjan Pradhan and Prafulla Kumar Sahoo | 9-14
Sizing of Wing and Wing Section for a Subsonic Jet Trainer Aircraft
S K Samal | 15-17
Bird Deflection System
Sushmita Nath, Debajani Behura, Kshirod Kumar Palai, Swagat Dash and S K Samal | 18-20
Analysis of Customer Attitude Towards Electronic Food Ordering
Arati Prabhu, Rina Dongre | 1-6
Attractiveness of Gambella as a Tourist Destination: An Importance - Performance Analysis
Sukarn Sharma, Lake Abebe, Shimekit Kelkay | 7-12
Hotel Industry - Romancing the Technological Way
Urvashi Yashroy | 13-19
E-Loyalty for Indian Online Tourism Industry: An assessment of Linear and Quadratic Relationship of Predictors and E-Loyalty
Arun Kaushal, Suvijna Awasthi | 20-28
A Comparative Study of Job Expectations of Generation X and Y Employees in Hotels of Udaipur
Yashwant Singh Rawal, Shairendra Singh | 29-33
Preference of Tourists Towards Himalayan Region in India
Pallavi, Rishi Raj Sharma | 34-38
Impact of Technological Advancement in Rooms Division of Indian Hotel Industry
Shraddha Bar | 39-48
Sentimental Analysis for Movie on Twitter
Tamal Dey and Kavya K. S. | 1-4
Multi-Cloud Environment Cryptosystem for Data Sharing
T. V. Pawar, S. R. Badgujar, and M. B. Jhade | 5-8
Triggering Security Features of Oracle
Ankur N. Shah | 9-14
Wireless Sensor Networks (WSN): Study on Applications
S. R. Badgujar, T. V. Pawar and M. B. Jhade | 15-19
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