1.
Vijayalakshmi
– St. Xavier College (autonomous), Palayamkottai, Tamil Nadu, India.
2.
E. Sahaya Chithra
– St. Xavier College (autonomous), Palayamkottai, Tamil Nadu, India.
3.
R. Nemorias Fernando
– St. Xavier College (autonomous), Palayamkottai, Tamil Nadu, India.
Abstract
The Tamil film “Dude” has been praised widely for its intriguing plot and vibrant characters. This article elaborates a business exposé of the movie marketing strategy. It mainly emphasizes the digital media contribution to the success of the movie. From looking at the film’s website, interaction with users in social media, and online promotional activities, this research underlines the role of digital channels in the movie’s earning at the ticket window. It is the digital marketing strategy that the film used which gave it a pivotal role in the creation of the buzz and the crowd of onlookers. Besides that, the article also accounts for the obstacles that the film producers encountered while trying to publicize their film in a digitized but packed space.
Keywords Dude Movie, Digital Media, Marketing Strategy, Box Office Performance, Social Media, Online Presence, Film Promotion
