1.
Aburaj B.
– Bharathiar University, Coimbatore, Tamil Nadu, India.
2.
S. John Mano Raj
– Bharathiar University, Coimbatore, Tamil Nadu, India.
Abstract
Tourism plays an important role in earning foreign exchange for our country. Kerala is the first Indian State to declare tourism as an industry. Tourism plays an important role in earning foreign exchange for our country. Kerala is the first Indian State to declare tourism as an industry. Information and Communication Technology (ICT) has become a major driver of the tourism sector. This study focuses on the development of a survey instrument to know the ICT initiatives taken by the Kerala tourism department and to know the impact of various factors Information Quality (IQ), Ease of Use (EU), Facilitating Conditions (FC), on the ICT Initiatives (II) taken by the Kerala tourism department. Data for the study was collected from 400 domestic and international tourists who visited Kerala. The result indicates that there is a positive impact of ICT initiatives on information quality, ease of use, and facilitating conditions.
