XIBA Business Review

2024 | Volume 7 | Issue 2

A Study on Consumers Brand Preference Towards Modern Cosmetics vs Organic Cosmetics in Chennai City

1. Pradeep E. – Loyola Institute Of Business Administration, Chennai, Tamil Nadu, India.

2. Abdul Majeed – Loyola Institute Of Business Administration, Chennai, Tamil Nadu, India.

3. Alan Jackson – Loyola Institute Of Business Administration, Chennai, Tamil Nadu, India.

4. Darry Crescenta M. – Loyola Institute Of Business Administration, Chennai, Tamil Nadu, India.

Received
28-Apr-2025 		Accepted
- 		Published
28-Apr-2025
Abstract
This examination investigates buyer inclinations among current and natural beauty care products in Chennai City. By dissecting study information, we look at segment impacts, buy ways of behaving, and inspirations for brand decisions. Discoveries uncover more youthful shoppers tendency towards natural beauty care products, lining up with worldwide patterns towards maintainability and well-being cognizance. The review gives significant bits of knowledge to advertisers and brands in the makeup business.
Keywords Organic Cosmetics, Modern Cosmetics, Brand Preference
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