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XIBA Business Review

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Volume : 7 Issue : 1
Published : 2024

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Articles

Common Psychological Problems and Mental Health Crisis on College Campuses in Chennai

B. Lenin Selvanayagam, R. Varadharaju | 1-7

Exploring the Influence of Instagram Influencers on Consumer Purchase Intentions for Cosmetic Products

Josephine Alice Mary J., P. Stella | 8-10

The Impact of Behavioral Biases on Investment Decisions: A Strategic Approach

J. Sahaya Shabu | 11-16

A Study on the Attitude of Employees in Private Schools in Tirunelveli District on Investment Decision

Lakshmi N. | 17-22

Fragility to Resilience: Managerial Approaches in a BANI Landscape - A Case Review

R. Christina Jeya Nithila, R. Jeya Kodeeswari | 23-25

Ikigai - A Japanese Management Philosophy on Reason to Live

M. Vignesh | 26-27

An Overview of Intrapreneurship for Business

N. Pradeep Kumar | 28-29

Middle Managers Role and Challenges at Logistics and Shipping Companies

M. Fatima Lucia Sheeba, T. Rita Rebekah | 30-35

Shaping Style: How Influencers Drive Apparel Purchases among Young Consumers

M. Benita, T. Rita Rebekah | 36-38

Effect of Korean Beauty Influencers on Buying Behavior of Beauty Products Among College Students in Tirunelveli

Thanalakshmi M., P. Stella | 39-41

Investigating the Impact of Digital Advertising on Consumer Behavior: A Comprehensive

Utpal Chakraborty | 42-44

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