1.
Rashi Malpani
– Ph.d. Scholar, Department Of Management, Birla Institute Of Technology, Mesra
2.
Anupam Ghosh
– Ph.d. Scholar, Department Of Management, Birla Institute Of Technology, Mesra
Abstract
The objective of this paper is to identify the CSR activities, sustainable measures and its uniqueness undertaken by these industries to uplift the tribal people and its rural impact. These industries, along with the government, are promoting and funding small scale enterprises, and are taking initiatives to boost the startup ecosystem. We have used Exploratory and cross-sectional research design. We have studied sustainability in a single snapshot of the critical industries in Jharkhand. We have collected data through interviews, journals, articles, annual reports and sustainability reports. The findings reveal that innovation is a vital element for sustainable business. This study also shows the impact of sustainability measures undertaken by these industries in the development of rural Jharkhand. It further lays down a conceptual foundation model along with policy and strategy level implications.
Keywords Corporate Social Responsibility, Sustainability, Tribal, Rural Impact
