Management Prudence Journal

2010 | Volume 1 | Issue Issue 2

Role Of Marketing Strategy In Service Organizations

1. Dr. Hitendra Bargal

2. Nitish Ghune

3. Dr. Ashish Sharma

4. Dr Rajeev Shukla

Received
04-Jun-2026 		Accepted
- 		Published
04-Jun-2026
Abstract
Increasing competitive market places, good practice organizations have demonstrated clear benefits of focusing on the customer. In line with increasing competition, the nature of customer expectation led by greater consumer choice and higher education standard have changed, resulting in more sophisticated, more knowledgeable and demanding customer. This paper discuss about at marketing strategy in service organizations Keywords: Marketing Strategy, Service Organization, Competitive Market.
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