With the changing times, the fact that the print media firms especially the newspaper organizations are passing through hard times. The two main sources of incomereaders and advertisers of these organizations seem to be shifting to other media, in turn leaving a negative impact on the financial performance of these newspaper organizations. Thus, to keep up with this pace, print organizations are changing the way they categorize their activities. The aim of this paper is to investigate the extent to which the performance of these organizations is affected by the two changes i.e. integration and outsourcing, are affecting performance. According to the study, positive performance is achieved with the higher degree of integration within the firm. Outsourcing is found to have a negative impact. These effects are over and above those of the environment. Keywords: Newspaper Firms, Structural Change, Print Media, Advertisers, Financial Performance, Integration, Outsourcing