Change is a fact of life for the air transport industry, and innovation is often a major driver of that change. As an innovator in IT and communications, SITA has been at the forefront of many new transforming technologies that have radically improved the way the air transport industry works. Guided by the industry’s need for reduced costs, greater competitiveness, improved profitability and operational performance, SITA as a company strives to drive new advances in the global air transport industry, while exploring new revenue channels and also enhancing the passenger experience – making air travel easier, safer and hassle-free. This case is about a technology innovator, set to provide next generation technology for the benefit of the entire air transport community, in the process dramatically changing the journey for passengers and the operations of the industry. As SITA commemorates its 60th anniversary in 2009, this case traces its journey over six decades and looks ahead at the technological advances that will bring about a revolution in air travel. KeyWords: SITA, Air Transport Industry, Communications, Technology