In the present hi-tech, globalised world alternative media has gained so much popularity among the users which cannot be denied. The impact of the alternative media has been witnessed by the entire world in the recent Arab Spring. People around the world actively participated in the revolution through this medium. There are so many examples stating the power and impact of these medium for awareness. One such example we have is the Anti-Corruption Campaign (Jan Lakopal Bill), the campaign initiated by social activist Anna Hazare. The present study is an attempt to find out whether these alternative media (the social-networking sites like Facebook, Twitter etc.) are useful for the promotion of social campaigns or not. The research will also try to find out how people respond and what do they think about such campaigning through the social-networking sites.