1. – Assistant Professor, Marketing, School Of Business, Alliance University, Bangalore, Karnataka, India
| Received
06-Feb-2016 |
Accepted
- |
Published
06-Feb-2016 |
Abstract
Entrepreneurship is the key concept for development of any place, and tourism is another area which is related to development. So entrepreneurship in tourism makes a success combination for any place. This paper is an attempt to understand the relative role Push and Pull factors for a Tourismpreneur. Do the enthusiasts in tourism turn entrepreneurs because they are forced to or are they interested themselves for taking a larger role for their life and society? This paper tries to explore the critical effect of these Push and Pull factors.
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