1.
Sakshi Goel
– Research Scholar, Aima Phd Programme, India.
2.
Mohammed Toufeeq
– Research Scholar, Aima Phd Programme, India.
3.
Anurag Saxena
– Research Scholar, Aima Phd Programme, India.
4.
Sachin Gupta
– Research Scholar, Aima Phd Programme, India.
Abstract
In the present era of globalization, managing the supply chain has become a tedious task for every organization. Rapid changes in
the demand of the customers, product shrinkage life cycle, a huge variety of products available, and presence of global-standard
products have made it more difficult to carry out operations of the supply chain. Organizations look for techniques to streamline
the supply chain, which includes production, inventory, and logistics. Although the term supply chain is only three-decade old,
the magnitude and scope present in it lure the researchers. The amplification of demand as supply chain moves from customer
to supplier is considered as the bullwhip effect. This distortion results in the disturbance of entire supply chain activities. This
phenomenon is common across all types of supply chain within all types of industries. The present study tries to summarize the
plethora of recent research being conducted to counter the bullwhip effect in supply chain. The study also categorizes research
on various aspects such as techniques and methodology used to counter the bullwhip effect. It also provides the basic framework
for researcher to look for recent development in various areas of research to counter the bullwhip effect.
Keywords Bullwhip Effect, Supply Chain Management, Literature Review, Techniques to Mitigate Bullwhip Effect
