1.
Devender Kumar
– Research Scholar, Department Of Economics, Maharshi Dayanand University, Rohtak, Haryana, India.
2.
Kirti Khurana
– Research Scholar, Department Of Economics, Maharshi Dayanand University, Rohtak, Haryana, India.
Abstract
E-commerce refers to the trading of goods and services through digital mode. B2C (Business-to-consumer) or online shopping
is a major part of E-commerce. It is found that there is an increasing trend in online shopping. Increase in online shopping is
because of time-saving element, easy payment methods and availability of varieties of products. Increasing use of smartphones
has made it easy for customers to shop online in a developing nation like India. In India, however, people consider offline shopping
more satisfactory yet have started using the Internet to buy goods and services online. That’s why, there is a need to analyse
the reasons behind this contradictory behaviour of customers. The present study is based on primary and secondary information
which shows the status of online shopping in Haryana (India). It also compares both shopping methods: online and offline. It was
found, in this study, that people in Haryana use both methods of shopping but still prefer offline shopping.
