Journal of Entrepreneurship & Management

1. Ebenezer Afum – Transportation Engineering College, Dalian Maritime University, China.

2. B. Zhuo Sun – Transportation Engineering College, Dalian Maritime University, China.

3. C. Lawrence Yaw Kusi – Transportation Engineering College, Dalian Maritime University, China.

Received
27-Sep-2019
Accepted
-
Published
27-Sep-2019
Abstract
The study primarily aimed at assessing the perceived stakeholder influence on reverse logistics (RL) adoption and further examined how the adoption of RL influences supply chain performance, with a focus in the Ghanaian manufacturing sector. A total of 193 operation managers, logistics managers and production managers were carefully selected via stratified sampling technique for the study. A structured questionnaire was used for the primary data collection instrument. Formulated hypotheses were tested using Partial Least Squares structural equation modelling. The findings revealed that all the stakeholder variables (top management support, corporate citizenship pressure and customer pressure), except for environmental regulations, have a strong influence on RL adoption. Furthermore, supply chain performance is enhanced through RL. The results provide strategic insight for managers to willingly support RL and design effective product return policies that meet both customers and society’s ‘greening’ expectation to enhance their supply chains. Governments and other environmental regulatory bodies should also design national waste management policies aimed at mounting pressure on manufacturing firms to comply and adopt RL into their operations.
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