Over the years cash has played a very important role in business, specifically a new one. Cash is the life-blood of every business. Cash may be the liquid currency as well as bank account balances held at different commercial banks. Therefore, cash management is the art as well as the science of managing a companys short-term resources for its ongoing activities, mobilising funds and optimising liquidity. In this contest another important concept which is related with the cash management is the treasury technique which emphasizes the liquidity by different factors and processes which convert immediately into cash for increasing profitability. Inefficient cash management may lead the company to bankruptcy. In this paper we highlighted different perspective by which we can control the corporate cash of the company. They are Cash Conversion Cycle, Cash Holding, and Creditworthiness. Cash conversion cycle can be regarded as the time between purchase of raw materials and collection of cash from debtors. In liquidity management, cash conversion cycle is an important parameter for measuring its efficiency. Cash conversion cycle of a company indicates the efficiency of managing working capital. Such measure can be used in benchmarking competitors or comparing companies. Cash conversion cycle is constructed by deducting the payable deferral period from the addition of inventory conversion period and receivable collection period. In this study we used the model developed by Richards & Laughlin (1980). We measure the relationship between CCC and CR, DTR, ITR, and CTR and also the impact of RONW, size of the organization and cumulative profitability on CCC. We are living in the age of credit. Without the liberal extension of credit, everything is impossible in the business world. It is an indispensable convenience or a necessity in our scheme of living. Use of credit is a complex phenomenon. At present we are using credit for every aspect of our livelihood and also for smooth running of the business. Giving credit means you are taking risk. In order to compete in todays competitive market credit management helps the organization for its success. Credit analysis is actually the risk analysis. In this study we tried to give importance on the credit management due to the complex business scenario. In this study we focus our concentration on liquidity, profitability and capital adequacy with the help of Bathorys risk description model. The motto of the paper is to control cash so that bankruptcy can be prevented and profitability should be enhanced. In this study we select five companies from consumer durable sector.