1.
Rajat Deb
– Assistant Professor, Dept. Of Commerce, Tripura Central University, West Tripura, India.
2.
Nandita Rudra Paul
– Assistant Professor, Dept. Of Commerce, Tripura Central University, West Tripura, India.
Abstract
The present study has attempted to assess the aftermath of
demonetisation in beauty parlour business. Adopting cross-sectional
study design through survey it has gathered data
from randomly chosen 82 sample ladies beauty parlour
owners from Tripura. Based on literature, it has formed two
research hypotheses with a conceptual model to assess the
impacts of demonetisation. The inferential statistics have
indicated different push and pull factors along with business
expertise have motivated to commence the business,
demonetisation has created cash crunch which, in turn, has
compelled them to switch over to digital payment system.
The study has pointed out limitations, research significance,
and future research directions.
Keywords Demonetisation, Survey, Cash Crunch, Digital Payment
