1.
Sweta Saurabh
– Sweta Is Working At Galgotias Business School, Greater Noida
2.
Tuhin Chattopadhyay
– Tuhin Is Employed At Fiib, New Delhi
Abstract
Communication plays a crucial role in the transfer of information in any organisation. In order to perform effectively, members
of an organisation need to be satisfied with the communication activities in their organisation. The present research helps
to understand and assess the impact of communication credibility on the communication satisfaction. The sector chosen for
the study are the private banks of India. A total of 150 bank professionals participated in the study. Both the communication
satisfaction and communication credibility are measured using Likert type scale. Regression was used to assess the impact of
communication credibility on communication satisfaction. The results revealed a significant impact of communication credibility
on communication satisfaction. Thus the study emphasizes the importance of information accuracy and subsequent credibility in
generating communication satisfaction in the organisation.
