1. – Post-doctoral Fellow (icssr), Department Of Economics, The Gandhigram Rural Institute-du, Tamil Nadu
| Received
10-Jan-2018 |
Accepted
- |
Published
10-Jan-2018 |
Abstract
Women constitute almost half of the population of India (indiaonlinepages.com) and similar is the case in rural areas. They
contribute very significantly for economic development as well as increased per capita output and income. This has more significance to
entrepreneurial women when ICT applications have become important for their business growth. Infact, the adaptation to the ICT is not an
optional but has become a necessity in all business organisations including micro-enterprises. Therefore, an attempt has been made through a
field enquiry to disclose the adoption of ICTs by women micro-entrepreneurs. The study finds that women micro-entrepreneurs are aware about
the significance of ICTs for their entrepreneurial development. Among ICTs, mobile phones are prominently used by employing Facebook,
WhatsApp, and other social media applications. High level of adoption is found among women micro-entrepreneurs in services sector
particularly among educated youth and among those who have vocational skill. The entrepreneurs who ventured recently have adopted ICTs
to a greater extent than the experienced entrepreneurs. The study concludes with the emphasis on institutional arrangements for non-formal
vocational skill training on ICTs to women in general and women micro-entrepreneurs in particular.
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