International Journal of System and Software Engineering

2017 | Volume 5 | Issue Issue 1

Factors Affecting Consumers Choice to Use Mobile Wallet to Access M-Commerce Industry in India

1. A.seam – Indian Institute Of Management Ranchi, Jharkhand, India

2. R. S. Reddy – Indian Institute Of Management Ranchi, Jharkhand, India

3. S. Agrawal – Indian Institute Of Management Ranchi, Jharkhand, India

4. B. K. Chaitanya – Indian Institute Of Management Ranchi, Jharkhand, India

5. H. Bist – Indian Institute Of Management Ranchi, Jharkhand, India

6. S. Safdar – Indian Institute Of Management Ranchi, Jharkhand, India

7. P. R. Patil – Indian Institute Of Management Ranchi, Jharkhand, India

8. Purba Halady Rao – Indian Institute Of Management Ranchi, Jharkhand, India

Received
27-Feb-2017 		Accepted
- 		Published
27-Feb-2017
Abstract
A mobile wallet is a digital alter-ego of the physical wallet. It stores the digitized valuables for authorization and uses it accordingly to grant permission for accessing goods. The permission is granted by various forms, ranging from password, QR code, facial image and the like. With the context of tremendous growth of m-commerce industry in our country an empirical research was undertaken to determine factors impacting consumers choice to use mobile wallet service. This paper describes how these factors were determined using Logistic Regression, and Structural Equation Modeling.
Keywords Mobile Wallet, Indian M-Commerce Industry, Logistic Regression, Structural Equation Modeling
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