International Journal of Management Prudence

2012 | Volume 4 | Issue 2

Sandeep Riat- A Born Women Entrepreneur

1. Meenu Goyal – Assistant Professor(s), Sri Aurobindo College Of Commerce And Management, Dept.of Commerce, Ludhiana

2. Jai Parkash – Assistant Professor(s), Sri Aurobindo College Of Commerce And Management, Dept.of Commerce, Ludhiana

Received
07-Jan-2013 		Accepted
- 		Published
07-Jan-2013
Abstract
This case study emphasizes on the concept of Entrepreneurship in Indian perspective. The primary purpose of this case is to identify the steps, people and key success factors involved in bringing entrepreneurship practices in use. The entrepreneurs are the ordinary peoples with extraordinary ideas and in spite of facing various odds they succeed at creating new products and services that dramatically improve people’s lives. Unlike a business entrepreneur who typically measures performance in profit and return, a women entrepreneur assesses success in terms of the impact they have on their personal and social life.
Keywords Entrepreneurship, Women
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