International Journal of Marketing and Business Communication

2013 | Volume 2 | Issue 4

Study of Behavioural Dimensions of Perceived Risk of Investment of Financial Experts and Laymen in Equity Mutual Funds in India

1. Manju Tripathi – Dr. Manju Is Working With Galgotias Business School

2. Tuhin Chattopadhyay – Dr. Tuhin Is Employed With Fiib, Delhi, India

Received
24-Nov-2013 		Accepted
- 		Published
24-Nov-2013
Abstract
This paper aims to study the behavioural aspects of financial decision making variables like faith, knowledge, availability of information, uncertainty, predictability of future outcome, complexity of product, and transparency that define risk perception of individual investor in equity mutual fund. The objective is to identify the difference, if any, between factors defining risk of investment in equity mutual fund for a financial expert against a lay investor.
Keywords Attitude, Perceived Risk, Investors, Equity Mutual Fund, Factor Analysis
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