International Journal of Marketing and Business Communication

1. Geetanjali Bhatt – Department Of Commerce, Uttarakhand Open University, Uttarakhand, India.

2. Arun Kalkhundiya – Department Of Commerce, Uttarakhand Open University, Uttarakhand, India.

Received
03-Sep-2024
Accepted
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Published
03-Sep-2024
Abstract
A self-help group (SHG) is a small, homogeneous group of women who decide to save and contribute among the members per their needs. SHG is a way to involve women with poor backgrounds to increase their income, savings, and credit needs with women’s empowerment. Self-help group has a positive impact on the political, social, economic, personal, financial, and educational spheres of life. It is a dynamic platform for women participation making a significant impact in all aspects. The SHG as a phenomenon hope and confidence in women members by creating positive growth. The study addresses the role of self-help groups in changing women’s lives. The information for the study has been collected through primary and secondary sources. The result of the study revealed that the SHG is an important medium to provide finance to women for setting up micro-enterprises and strengthens the capacity of the women making them empowered.
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