International Journal of Marketing and Business Communication

2016 | Volume 5 | Issue 1

Qualitative Research Method and Data Analysis Techniques

1. Prabhat Pandey

2. Meenu Pandey

Received
28-Mar-2016 		Accepted
- 		Published
28-Mar-2016
Abstract
This research paper provides the details about qualitative research. It deals with different ways of performing qualitative researches. Also differentiates between quantitative and qualitative researches. Various ways of hypotheses testings and data interpretations are provided in details. So this paper is a brief overview about quantitative research methods and data analysis techniques.
Keywords Research, Qualitative Research, Quantitative Research, Data Analysis, Hypothesis
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